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Your job as a marketer is to get your customers’ attention. To tell them about your product or service. How it stacks up against the competition. And of course, to make them want to go out and buy it. Your focus, quite naturally, will be on your marketing strategies and messaging. But doing so while staying legally compliant is equally important.

As the ways marketers use to engage with customers continually change, so do the rules. Staying up to date can be a time-consuming and confusing process. But for marketers, the risks of not knowing the rules can be expensive, or worse.

Marketing and advertising in Canada is subject to a range of federal and provincial laws, both civil and criminal. Whether your marketing includes digital, traditional print or broadcast advertising, social media, contests or promotions, the bottom line is that if you’re pitching your brand to the Canadian public, those laws apply to you.

Brian Fraser Law provides advice on all aspects on Canadian advertising and marketing law, including:

• Advertising Content and Claims Substantiation

• Contests & Promotions

• Packaging & Labelling

• Client & Agency Service Agreements

• Influencer & Talent Agreements